The Signum Award – Signumpriset® – recognizes and rewards the Nordic company who best manages and develops their trademark. Signum Award is a mark of quality for long-term branding efforts. The Signum Award was founded in 1995 by Groth & Co and is presented yearly at The Trademark Day™ in Stockholm.

Previous winners of the award are If, Svenska Spel, BabyBjörn, Almedalsveckan, Polarn O. Pyret, HSB, Pippi Långstrump, Svenskt Tenn, Lantmännen, Icehotel, Hästens, Gröna Lund, Indiska, Findus, Fjällräven, Marimekko, Löfbergs Lila, ICA, Tetra Pak, Svenska Dagbladet, Absolut, Atlas Copco, ITT Flygt, Carlsberg, Bang & Olufsen, Statoil, AGA, Ramlösa and Volvo.

The Jury

The jury consists of representatives from the academic world as well as the business industry with long experience.

The Criteria

Is there a deliberate and long-term trademark strategy?
Is there a consistent and clear theme of the trademark exposure?
The extent to which the company has protected/registered its trademarks?
The quality of the Trademark Manual
What strategy is there for trademark protection and the infringements?
Where in the company is the trademark responsibility?


You are welcome to submit proposals for the nomination process of Nordic trademarks/companies – it can be the company you work for or somebody else’s.

We would appreciate to have your nomination prior to October 31th and send it to Groth & Co who administrates the nomination process.

If you have any questions about The Signum Award please contact Groth & Co at , tel +46 8 729 9100 or by post to:

Groth & Co
Box 6107, SE-102 32 Stockholm, Sweden
 +46 8 729 91 00 

For information on Groth & Co and our seminars, please visit Groth & Co’s website where you also can subscribe to our newsletter.